Details: COLOR shampoo gently cleanses to preserve color intensity and radiance. Hair is soft and color is still as intense and luminous after 12 shampoos*. At the heart of the formula is a rice peptide complex that limits pigment bleeding for up to 12 shampoos*. Anti-oxidant tara and sunflower seed tannins protect the color. An extraction of white mallow makes hair twice as shiny. *Clinical study carried out on 22 volunteers for 28 days with colored hair
